The community is geographically divided into two parts; Kino Viejo (Old Kino), the old fishing village where one may find the gas station, grocery stores, schools, etc., and Kino Nuevo (New Kino) which extends for six miles along the beach, and where most of the beach-front-homes, motels, restaurants and condominiums are located. The residents of Kino Nuevo are almost equally divided between Mexican citizens and foreigners, especially from the United States. It is not an American colony, but rather a nice blend of cultures. English though, is the predominate language, and even in Kino Viejo, most of those in the service industries are bilingual. However, one can always find someone to help with the local language.

In Kino Nuevo, the Museo Etnológico de los Seris (Ethnologic Seri Museum) is entirely dedicated to the Seri culture, were one can find historic pictures, antique and actual tools, old and actual fashion, festivities, boats, language, flora and fauna facts; as well as information about their economy, social structure, technology and living, folklore, facial painting techniques, pictoric manifestations printed in different places, and the different techniques and tools used to elaborate their handcrafts, which have given them worldwide recognition.

The Alcatraz Island is home of sea wolves, seagulls, pelicans, and other birds and species. It is famous for a traditional swim competition that takes places every year from this small island to the shore. It’s a good place to snorkel and can be visited by renting fishermen’s boat in Kino Viejo (Old Kino).

Right in front of Kino Bay, only 4 km (2.5 miles) away, is located the "Isla del Tiburón" (Shark’s Island), considered the largest island in the Mexican coast with an extension of 962 sq. kms. (600 sq. miles), and a wildlife preservation area sheltering Sonoran desert animals such as rams.